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As an artist, Joseph Rossano strives to distil ideas, concepts,
and reality into their bare essence. His resulting minimalist sculptures aim to convey
an emotion, ask a question, or direct the viewer on a path of introspection and
investigation, as they explore man's impact on the environment. Rossano’s series
"BOLD" is named for the acronym for the Barcode of Life Data Systems (BOLD)
database. The subjects of these sculptures are a jewelled representation of reality that
draw the viewer in for a closer inspection. As the viewer shortens the distance
between himself and the sculpture, the specimen becomes increasingly difficult
to discern. The viewer, now confronted with the frustration of being unable to make out
exactly what is in the box, discovers the clear and legible text surrounding the
specimen. The Ontario Genomics Institute has partnered with renowned Seattle-based
artist, Joseph Rossano, and biologists Dr. Paul Hebert, Dr. Chris Meyer, Dr. Hannah
Stewart, and Seabird McKeon to engage the public around the science of DNA
barcoding and how it is being used to catalog the world’s vast – and threatened –
biodiversity. Among the many applications of DNA barcoding is its use as an important
tool in modern conservation biology. Indeed, conservation is at the very core of this
work, which provides viewers with the opportunity to reflect on the impact of
humankind on our environment.

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